Amazon PPC Ad Campaign Strategy
It is a well known fact that six out of 10 Amazon sellers struggle with the Amazon Sponsored Products Campaign. While creating and launching a campaign is easy, the real trick is to optimize it even more with each iteration to improve visibility, efficiency and market performance. This is where most people end up making serious mistakes that increase their ACoS without offering considerable returns on their investments. Even with a good product and an excellent listing copy, you still need concrete Amazon PPC strategies to get the most out of your advertising campaigns.
Keeping this in mind, PPC Training in Chandigarh has prepared this comprehensive Amazon PPC Ad Strategy Guide for 2020 and recommends a robust 3-step process to make the most of their Amazon PPC campaigns. These tips will help you increase your brand’s exposure in the market while driving traffic and sales to your listings. So without further ado, let’s start!
Step 1: Activate Auto Campaign – High Bid
The objective of the “auto campaign – high bid” is to discover all the relevant keywords for your listing in the entire price range. The recommended values to enter for the suggested bid rate for the keywords is $ 5.00 with a daily budget of $ 20.00 and a duration of 3 days.
Typical bid rates are much lower than $ 5.00, but when you run this campaign for 3 days with $ 5.00 as the bid rate, you’ll get a pretty good sense of the bid range and keywords for which People click on your keywords.
How to Analyse the search reports
At the beginning, our advice is to activate three campaigns. This is exactly how I do it.
The first campaign is automatic. You can say Amazon: I create an automated campaign, then Amazon is there and looks at your listing. Then Amazon starts its campaign and all it has to say is” pay and much per click.
Here I recommend you, go with a euro at the beginning. You pay only € 1 per click. And to reduce the risk because now you’re saying that I will pay € 100 a day at a time. You can decide for yourself and say € 20 “This is the end” as an example. Amazon online marketing gives you this benefit.
The second campaign is: Think what keywords are important to you? What keywords do people search before buying your product?
And the third campaign is again one of the things you can do with Google Adwords. Once you’ve set up an account with Google AdWords, you can search for specific words in the keyword planner and also show you other keywords. I think it’s really about Mass at the beginning. You want to get as many keywords as possible to see what works. And then he says wait a week because Amazon data is not directly available.
Related Article – Pay-per-click Advertising: a winning game of brand
You can then go to individual campaigns and see exactly what people clicked on, what keywords made impressions on the user, how many people clicked on it, and how many people even ordered. All of this keyword data is used to find hidden Amazon keywords. You want to optimize your listing on these keywords you found. The more keywords you have, the better.
I will explain the importance of the whole thing. The previous process. And how it works?
Through sales, Amazon spins: when your product sells well to your keyword. Then it ranks on Amazon. Because Amazon wants to sell and if people buy your product and your product is the best, then your product is also placed above.
And that is the ultimate goal. The more you go up in the organic searches of your keywords that you have discovered. This is the benefit of Amazon advertising.
The sixth step is very important. Always optimize again. What has changed? Are there more keywords, more lists? And with the optimization, I don’t mean you should stop the thing! This campaign is increasing that only what you need to optimize, is how much you spend, you must ensure that everything is not red.
At least reset what they cost. This is the whole secret recipe, since Amazon ranks well. Because Amazon sees someone looking for “Wellies,” he sees his ad, clicks on it and buys rubber boots for Amazon: “Aha!”
Amazon’s pay-per-click (PPC) / marketing advertising is by far the most successful advertising model on the Internet. The inventor of this advertising model was the US company Goto com, which later changed the name of Overture and has been operating as Yahoo Search Marketing since the end of February 2006.
But Google’s success led to this advertising model: when Google started advertising in 2000, Google named this ad, AdWords was the breakthrough for the commercial success of search engines. Today it can be assumed that more than 90 percent of Google’s revenue comes from these ads.
Even if there are many similarities between search engine optimization and PPC ad reservation in a superficial view, both marketing activities differ considerably. The most obvious difference to the user is that PPC ads are marked as ads and highlighted in color.
However, from the point of view of the online marketplace, the fact that AdWords advertising is paid per click is the most important difference for search engine optimization.
Because search engine optimization initially poses higher requirements, in certain circumstances, the entire web appearance must be completely modified; If this initial obstacle is solved, the following fixed costs are still quite low and the single click is “free”.
If you want to draw parallels with offline marketing, it is very likely that search engine optimization will compare to public relations work. In both activities, it is very difficult to predict the possible benefits.
This means that a press release can be as unread as an optimization cannot produce any improvement in position. PPC ads, on the other hand, correspond to classic advertising, such as in newspapers or magazines.
Here and there you can predict in advance how many people will consume the advertising message. And from experience, both measures are relatively easy to estimate, such as ROI (return on investment). For particularly short-term activities, PPC screens are excellent.
In a very short time, with Google often only in a few minutes, the ad is activated and immediately on the web to see. And just as quickly, the ads can stop again. This makes PPC advertising an ideal form of advertising for special online store activities.
Amazon PPC Functioning
PPC advertising works in the auction model: Whoever is willing to pay per visitor at a higher price will continue to appear within the ads listed above and can earn more visitors. The minimum prices for a reservation are usually 0.10 euros per click; Above, only the game of supply and demand sets a limit. For particularly popular keywords such as “insurance comparison” or “data rescue,” Google advertisers pay more than 10 euros per click.
The search engine agency explained provides on its website a monthly comparison of different keywords. There, not only can approximate prices be determined for particularly requested search queries; Sometimes extreme differences in click prices among PPC providers expect out of this formation.
Pay per click or cost per click, simply abbreviated PPC or CPC, comes from the English language area.
Pay-per-click or PPC has been developed in the field of online marketing. Internet pages have advertising banners. For example, in a blog for long distance travel, you will find airline banners or search engines to book flights
These advertising banners are operated by companies. As soon as a client is aware of the advertising, no costs arise. Only when you click on the banner ad and it is forwarded to the side of the company, it costs.
Behind the system there are several ways to operate marketing. Advertising banners can be placed on search engines, blogs, private home pages or company pages. Amazon PPC is based on the same principle.
Again, the distributor has the opportunity to influence. Therefore, the product appears at all, the product of the keyword needs is considered relevant. This is because the keyword is contained in the name of the product, for example.
Another requirement is to have the product stand in the Amazon Buy box. If these two conditions are met, the ad can be displayed.
If the keyword is relevant to several ads, they compete with each other to position the elements. To resolve this conflict, Amazon holds an auction that decides on the ranking.