The challenge is that many business owners are still unsure about how to harness this game-changing social media platform to the fullest, exceptionally because it is an image-heavy site. Mistakes in posting are a basic circumstance that could be costing you those all-important engagement rates you are working so challenging to perfect.
That said, businesses could get a handle on these mistakes by taking corrective measures beforehand — and making sure they are only posting top-notch, error-free content to the platform.
Now we discuss here 18 common Instagram mistakes made by businesses and the steps you require to take to avoid them in the first place.
Mistake #1: Missing Link In Account Bio
Traffic is the lifeline of all businesses, be it online or offline. You can not expect to make sales if there is nobody accessible to sell to, right?
Instagram might be the indispensable arrow in your social media marketing quiver that could drive traffic to your online business in big numbers.
But for the traffic to show up on your website, you require to first target on adding a link or call-to-action in your bio – a small element that many businesses do not consider worth their time and attention, especially with the requirement for high-quality photos and engaging captions in every post you are publishing.
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Keep these numbers in mind:
- 80% of Instagram users follow one business
- 60% of Instagram users have noted about a brand’s product on the site
- 30% of Instagram users have bought a product they accomplished about on the site
Mistake #2: Missing Profile Pic
Adding your brand’s picture is essential if you actually want users to follow your Instagram account.
Why? Because a missing profile picture is the appropriate symbol of passive attitude. It obviously means you are not very keen on expanding your user base.
Forget about fascinate new users; you will lose out on the existing ones if you keep your profile picture blank because that ghost-like blank photo will keep emerging every time you make a comment.
Whether you are adding a company logo or a photo of your CEO, remember that your profile picture on Instagram helps to frequently build your brand across multiple platforms.
Mistake #3: Keeping Your Instagram Account Private
If you are really interested in increase followers on Instagram, I do not see any merit in keeping your account in private mode, because it drives away your potential followers.
How, you may ask?
If you keep your business account in private mode, the wannabe followers require to send in a follower request first. And since brands require to accept these requests manually, it might take some time for new followers to start viewing both your new and old content. That is a huge inconvenience.
Mistake #4: Too Many Hashtags
Twitter may be the Godfather of hashtags, but Instagram is uniformly deluge with them.
But do not fall into the trap of utilizing too many hashtags in each post you are publishing. Although Instagram allows users to add up to 30 hashtag per photo, a study found that posts with 8 hashtags garner the most likes:
Solution : Add a minimum of 5 hashtags to every Instagram post, and stick to related words and phrases.
Mistake #5: Re-Posting Images
Saturating your Instagram account with too many duplicate photos and videos will do a great job at driving away your followers.
If you are not sharing anything new, fresh or exciting (and clogging your followers’ feed with the same photo over and over again), why should they bother following you?
You require to display as many different images as possible, consists of new ones. But if older images are all that you have and you keep re-posting them, you might not only disappoint your existing customers, but Google as well.
Solution: Instagram users are looking for entertainment and the best way to entertain them, and keep your profile high on a user’s favorite account list, is by posting new images — not regurgitated ones. And, more importantly, use your own photos, not stock photos.
You could even use memes and quotes, or change colors and fonts, but whatever you’re posting, the bottom line is to figure out what kind of content resonates with your audience.
Mistake #6: Posting Too Many Images Simultaneously
You will run the risk of clogging a user’s feed. When they scroll through a feed that is dominated by your brand, they are likely to unfollow your profile so they are capable to view other people’s content.
Mistake #7: Posting Low-Resolution Images
Images are at the heart of Instagram. Needless to say, you require to post top-quality, high-resolution images if you want to stand out and make an affect with your content. The better the resolution, the better the chances for sales.
Solution: utilize these four tips to create high-quality content for your Instagram profile:
- Make your images 1280 x 1280 to ensure that they look considerable when they get compressed.
- Record videos in 600 x 315 (minimum).
- Snap photos in indirect natural daylight or during golden hours for the best-looking images.
- Try utilizing an image-editing app to make your images look unique, arty and professional.
Mistake #8: Lack of Unity in Images
If your Instagram profile looks like a high school scrapbook, it could be because your images lack unity in them.
Considering that those top nine photos provides a user their first impression, a lack of cohesiveness in the content you are posting could cause them to head back — without nudging the “Follow” button.
Notice how every photo fits together and creates the profile feel true? I will bet you are more likely to follow them than another brand whose content is all over the place.
Mistake #9: Going Overboard with Selfies
Over 24 billion selfies were taken in a single year, according to Google — but unless you are a celebrity or an Instafamous account known for your looks, it might be aware to drive clear from filling your brand’s feed with selfies.
While the odd selfie can help you to tell a story and build personal connections with your audience, remember that successful content strategies target your audience — not the brand.
It is pretty hard to fall into that category if you are constantly posting selfies.
Mistake #10: Posting When Users Are Not Around
There is not a single best time to post on Instagram; it differs from company to company, and industry to industry.
Needless to say, the timing in which you are posting your content is important. You can not expect to get tons of engagement on your posts if nobody is around to see it.
Solution: Post when your audience is most on Instagram. You can test this by posting at various times during the day and measuring results, or by utilizing Iconosquare to view statistics, such as which posts are doing well, and the optimal times for posting:
Mistake #11: Poor Captions that Do not Support Images
To engage better with your audience and encourage them to comment on your posts, your Instagram captions and photos required to align. In simple words, the copy should support the image.
So rather than simply post a photo, make sure that you add various relevant paragraphs to the post.
Keep in mind that you are allowed to add 2,200 characters to each post, but make sure to provide each word power. Nobody likes fluff.
Solution: consists of only relevant and essential text to your images and try asking a question instead of simply making short statements to engage your audience. As long as your question is simple and interesting, you can forecast to receive answers/comments.
- Good Question: = Would you buy black or blue?
- Poor Question: = What do you think?
Mistake #12: No Call-to-Action in Your Captions
Some businesses, knowingly or unknowingly, avoid calls to action in their Instagram captions. But if you want to get on-site results — like conversions or website traffic — you’ll need to flat-out tell your followers what they need to do.
CTAs have been proven to help businesses see a 158% uplift in click-through rate (CTR) when used in email, so imagine the power CTAs have when they’re placed in your Instagram caption — and viewed by immensely engaged followers who are eager to view your new content!
Solution: Include calls-to-action! For example, if you want your fans to buy or subscribe to something, then tell them plainly to GO FOR IT or SIGN UP.
Mistake #13: Not Geo-Tagging Your Posts
A geo-location tag in your post can increase user engagement by as much as 79%.
Why? Because adding these tags helps followers track down your location, which is absolute for businesses who have brick-and-mortar stores or who organize events around the city or country. Adding a geo-location to your restaurant, retail store or office will help to employ local users.
For example, if you are working in a new city and add your coffee shop’s location to your Instagram posts, you will display in the feed for other people browsing the location itself, which means both high engagement rates and expanded organic reach on the post itself:
Solution: Before posting your photo, add a location below the “Tag People” section:
Mistake #14: Following More than Being Followed
Some people follow others in the wish of getting a follow back, but such follow-backs are rare. It is tough to convince someone to follow your page unless you have got a great feed and attempting a “follow for follow” technique looks fishy.
So if you are following 1,000 people but have just 200 followers, that speaks volumes about your brand. People might question how trustworthy you are and whether you’re only using the social media site to spam.
Rather, it should be the other way around. Having more followers simply means that you are coming up with good posts and that Instagram are interested in your content.
Solution: If you are following way more people than you are being followed, do not be hesitant about following few accounts to bring your ratio more into proportion.
Mistake #15: Not Targeting Your Top Competitors
A good method to get new followers within your target demographic is by heading over to your competitors’ Instagram accounts.
Let the other brands build their following and then naturally go in and connect with their audience. Why is this a good Instagram techniques? Because the people who are following your competition precisely previously have an interest in the product or service that you are affording.
If you are capable to crawl in there and comment on the brand’s post—if that is by answering another person’s question or liking their comments—you are placing yourself on your target customers’ radar. Who is to say they would not click through and provide your page a follow?
Solution: Find top competitors in your niche and respond to comments left by their audience on recent posts. This means engaging in a way that won’t get you a restraining order! Initially, getting a follow-back will be few and far between, but as you build up your brand’s reputation, the pace will pick up in no time.
Mistake #16: Running Contests with No Audience Buildup
It goes without saying that Instagram contests are one of the best styles to boost engagement and get new users.
And, considering that 80% of users follow a brand on Instagram, running a fun contest could be the perfect way to get your potential customers engaged. That said, you require to have a proper number of followers before you implement a contest.
Running a contest that gets you no likes or followers is not a target worth pursuing—and it is almost inaccessible to get a decent number of contestants if you have not got an audience to push it to.
Solution: First target on growing your audience and then draw their attention by organizing an out-of-the-box contest. This Neil Patel post provides many ideas about the types of contests to run as well as how to create an Instagram contest:
Mistake #17: Not Informing Users About Your Video Broadcast Time
You’ve got just 15 seconds to catch an Instagram user’s attention. So if you are planning to broadcast a live video, it is essential to alert them to the broadcast time early on, or else you will have no viewers for your video.
Solution: According to Neil Patel, you should focus to post one live video per day at the same time every day. The reason it is so significant to broadcast at the same time every day is so that people know when to find you and tune in to your video. Random broadcasting would not get you followers because people would not know when to assume your content to be shown.
To start broadcasting live, just tap the camera icon and then swipe left to go live.
Two things to keep in mind during a live video:
- Post an image with the upcoming broadcast time.
- Post a story each day with the upcoming broadcast time.
Remember: the average person watches 1.5 hours of video content each day, and 81% have been persuaded to buy a product or service after watching a brand’s video. Utilize that to your advantage!
Mistake #18: Not Responding to Comments
The one and only reason you opened an Instagram account in the first place was to build a stronger bond with your brand followers, right? But you can not stop there. Are you required to be elaborated in all related activities, consists of replying to all comments if you want to see success from the platform.
If you are not doing that, you are beat the very aspire of setting up an Instagram account. Not replying to comments comes beyond as not attentive the user connection. That is a good way to get people to unfollow you.
Solution: To prevent such unfollows, make sure that you tag your reply with the commenter’s Instagram handle (@tag) in all replies. This assures that they get a notification – which might motivate them to respond and engage further.
Instagram is the absolute place for expanding your fan base. But just like any other marketing campaign, you can not predict instant results. Keep coming up with profitable posts on a continuous basis, be an active member and, more importantly, follow the do’s and don’ts of good Instagram etiquette get great results.