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SCO 23-24-25, Level 3rd,
SEC 34-A, Chandigarh.
Phone: 99-88-74-1983, 0172-503-1983

Category Archives: CBitss Official Blog

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How to improve your AdWords conversion rate

Ad campaigns should bring you closer to new possibility and clients. But how well are you able to judge their success?

AdWords Conversion rate is your prosperity rate at advice consumers to click on your ads and transfer  a single action, such as a purchase a product. It is evaluation that the average switch rate for an Adwords explanation. According to search import out by WordStream on more than 2,000 user accounts, the top 25% of accounts report had growth rates of 5.31% or higher, while the bottom 25% of accounts had a growth rate of 0-1%.

Where on the performance scale do your ads sit? An critically high scale of PPC campaign managers and marketers don’t know how well their ads are working. We will draft different areas where we should focus to achieve the AdWords growth, and give feasible tips on how you can poke the scale in the right direction.

Adwords conversion rate

First: Establish which conversions you’re tracking

The first step to fixing your conversion rate is to know how your campaigns are working . Thus, you will need to set up transformation tracking to keep track of your ads’ achievement.

According to a report by Disrupt Advertising, only 57.7% of Adwords accounts have set up conversion tracking. Enhancing which conversions you’re tracking with PPC Training in Chandigarh.

Conversion tracking allows you to analyse the achievement of your ads, your ad groups and your campaigns. This makes it easier to find the ROI for each transaction, while it also makes it easier to measure the exact number of alteration.

In order to track conversions, we need to established which outcomes you want to accomplish with your PPC campaign. For example, for an ecommerce website or a company, a conversion is commonly translate as a product sale. However, you many be interested in tracking:

  • The number of new contribution to your email newsletter
  • The number of downloads of an ebook or whitepaper
  • The number of new product demo requests made to your site

3 tips to improve your Adwords conversion rate

Improve Quality Score

Improving your Adwords Quality Score can large shock your conversion rate in two different ways:  Cost Per Click (CPC), grant you to get your ads in forward a develop gathering for the same budget; and two, by approtion as a measured for how good your ad background is for the consumer.

The best ways to improve Quality score are:

  • Focus on quality and significant ads for your target audience
  • Organise your ad groups
  • Pay attention to your ad copy
  • Keep your Adwords profile organised
  • Focus on the right keywords
  • Improve the landing page

Improving the expand experience of your Adwords campaigns will upgrade your Quality Score, and by the same expression, increase the chances of seeing a higher number of clicks and conversions. Quality score will get increased with PPC and get more knowledge about PPC in PPC Training in chandigarh.

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Optimize your landing pages

The design of your website landing page plays a important role in your number of conversions. A good ad campaign may convey more people to your landing page, but if it’s not huge to reduce conversions, then you’re likely to lose those possible customers before they disciple.

A high-converting landing page is:

  • Appealing
  • Relevant
  • Easy to navigate

Every element should be checked, from the CTA to the colour of the buttons and their placement. Carrying out A/B testing grant you to drop the risk of wasting your budget on a low-converting page.

Optimization should start by secure that your landing page simplify the customer journey. Think like a user to spot the problems that can disturb your page performance.

A good way to increase your chances of conversion is to adjust the ad copy with the landing page. You don’t want your ad copy to be ambitious, as it risks unsuccessful the user’s trust. Similarly, you don’t want the copy to be ambiguous, as this will affect the number of clicks.

The copy of our ads should adjust with the content of your landing pages. You need to live up to the confidence to increase the conversion rate and this can also improve your quality score.

Adjust your keyword matching type

Adwords allows you to add keywords that are:

  • Broad match
  • Phrase match
  • Exact match

A broad match keyword displays your ads to anyone searching for your preferred keyword. If you add any product price, your ad will show up to any searches for it, no matter what order the words show up.

A phrase content keyword shows your ads to anyone searching for the different phrase, either the way it is or as part of a sentence, such as “how to find black iPhone price”. This type of keywords give permissions  to filter your ads to a more particular audience, while still maintaining a significant reach.


Conversion is a key metric for measuring the capability of your ad campaigns. The higher the conversion rate, the better the chances of contest your business goals and driving ROI.

It’s attractive to reach a wider audience and see the adwords conversion rate improving, but do they really serve as leads and probability clients? This depends on your goals and your confidence from every campaign and that’s why it’s useful to keep resolve the achievement of your ads.

The most important things to improve your conversion rates are to:

  • Stay focused on your goal
  • Optimize your landing page
  • Focus on improving your Quality Score
  • Align your ad copy and landing page
  • Be relevant
  • A/B test each element of the campaign

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Biography of Ms. Dimple Parkoia: Helping you succeed Through Online Marketing

Name: Dimple Parkoia
Famous as: Digital Marketing Expert
Birth Date: 14th December
Born in: Himachal Pradesh
Religion: Hindu
Nationality: Indian

SEO training Chandigarh

Dimple Parkoia is a Digital Marketing Expert at CBitss Technologies. SEO training Chandigarh is the best example that shows her experience, her hard work and her loyalty towards a company. She started her career first shot into Web Development field and after some time she starts work on Digital Marketing too. Through her beauty and decent nature, she has made a respectable position for herself in the CBitss Technologies. Holding Google Adword display certified Awards and also the Google Analytics certification, she has been named by the CBitss family as “the most responsible and creative employee” as she always tries to innovate some creative and decorative in each and every event. She entered into the digital marketing field with experience, but with each year of experience, and with the guidance of the Mr. Navneet Sharma (Director), she has emerged as one of the finest representatives for CBitss. She Represents herself in each and every field either it’s related to accounts Management, infrastructure Management or either Technical support for website Management. She also works as software testing. She has to her credit brilliant performances in each and every event. She is famous for ‘Nati Dance’ in each and every event. She was the first CBitss coworker who is very down to earth handling Team on large scale Team. She featured in leadership Quality and very loyal to her work. She handles her team technically, emotionally creating a strong bond between all the members of a team to encourage them to work hard for making the organization healthy in all terms.

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About Her Career journey

  • In 2011, Dimple Parkoia is pursuing regular B.Tech Bachelor of Technology & Masters of Technology (scored rank in top 10 students of Himachal Pradesh technical university). She is from a Mediocre family her father is in government job but due to some financial reasons they have to take study loan for her studies but she is so sincere in her studies. She Makes herself so strong and positive that she herself pay her loan after her job.
  • In 2013, she made CBitss websites and did all SEO related technical work on the website and make the CBitss “Best SEO training institute in Chandigarh”.
  • This is her 6th ongoing year in the field of Digital Marketing field with CBitss.
  • She has Worked on Numerous websites for our overseas clients.
  • Along with search engine optimization, she is also deeply passionate about training the aspirant in Seo, Sem, Smo, Bidding, Freelancing.
  • She has trained more than 500+ computer graduates who all are working in good companies.

Awards & Achievements: SEO training Chandigarh are driven by her Values

  • She is highly skilled in all terms of the company. So she awarded “best employee of the month” in 2017.
  • Due to Her Hard Work and sincere efforts she Makes the CBitss As first Page first Rank On Google.
  • She is awarded as best decorum Planner for each and every events.
  • She pursues her career as team leader of digital Marketing team on large scale.
  • She gains praise and Fame in understanding the Google Algorithms and Analytics as being part of it.
  • She became a judge of numerous event.

  • PPC training in Chandigarh

    Here is image while judging the event sitting with CEO of the Company.

    SEO training in Chandigarh - Judges

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    Latest PHP Trends in 2018

    Latest PHP Trends 2018

    PHP is one of the most simple to use the server-side scripting language. PHP frameworks are developed to complement PHP in many ways as they cater a basic structure and enforce the developers to use coding standards and development guidelines to stabilize the product and standardize the process. So this helps to reduce complication & facilitates developers with all the enjoyment to focus on their particular areas without affecting the development of other modules.I have listed down some of the main PHP frameworks which will continue the popular choice for developers in 2018 as well.

    Now we discuss the Latest PHP Trends 2018 with the PHP Training in Chandigarh.


    According to our current search of Google Trends, it can be definitely observed that Laravel framework stands out & stands above all the frameworks listed and shall stay at the top in 2018. Since 2015’s Sitepoint survey showed that Laravel framework has an excellent authentication, robust features and a growing support company which made Laravel a clear winner in the list of PHP frameworks. Till now with the launch of Laravel 5.5 framework, Google Trends has endorsed an increase in Laravel search results across the globe.

    Laravel Framework supports different major container such the Blade Templating Engine, Artisan, eloquent ORM, Middleware, PHPUnit for Unit Testing, RESTful controllers & being the first one to introduce routing in an abstract way. All because of these expand features many companies started providing Laravel Development Services to improve their business.

    One of the greatest practical of Laravel is the action it holds NoSQL format like MongoDB & more. It is easy & convenient for any developer to get started with Laravel because of its excellent documentation. If you are a developer who requires working with PHP then it is very useful to become a PHP Laravel developer.

    latest PHP trends 2018


    This framework, which has more than 11 years, shot to a character to the beneficial different use of resources, directness, convenience, designed for developers of any level, the cut of restrictions. Laravel is starting to empower as a challenger CodeIgniter so that until newly it was a universal benchmark.

  • CodeIgniter Reactor great support associate, including libraries, modules, templates, and documentation.
  • Templates to work with databases, which are very same to SQL syntax.
  • The circumstance of caching on the server side.
  • Using the package administrator for quick connection of the libraries from the command line.

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    Symfony is one of the parts of Latest PHP trends 2018. Symfony has been promoted for a while now as a very stable, high performance, well documented, and modular project. Symfony is accepted by the French SensioLabs and has been established by them and its society to be an exotic framework.

  • Symfony defines MVC while much other groundwork tries to simply follow MVC rules.
  • The designation of Symfony also assemble it accessible to latch errors and to compose high-quality code; its association is growing every year.
  • Symfony is The leading PHP framework to create websites and web function.
  • Laravel uses Symfony.

  • Symfony is used by different expand name companies like the BBC and open authority projects such as Drupal and eZpublish. Symfony was written with balance in mind in a very professional way. Its documentation is expanded and its community is just huge. Thus used for architecture both accomplishment REST APIs, as well as absolutely field web applications.



    Yii is considered as the best framework in a lot of PHP frameworks. This framework furthers the development of any kind of web app. It is known for being fast & adjustable. Yii 2 is available to install as it handles recent technologies & is approved up by the huge set of appearance. Moreover, it supports high availability with great security & encourages testing. The launch of Yii 2.0 beta has proposed interest developers with its advanced functionalities, features, changes, bug fixes & more. Yii 2 supports PHP 5.3 and some of the users have been genetic rom Yii 1.1. Now, we work according to Yii framework latest PHP trends 2018.


    Being one of the original frameworks CakePHP maintain its user base & is regularly but continuously spreading. It also has a remarkable portfolio contain big brands such as Express & BMW. Alike CodeIgniter, CakePHP is an ideal framework for a learner. It also supports the rapid evolution of commercial web apps. It has built-in code formation with a scaffolding functionality to develop the speed of development & numerous packages to carry out general functionalities. The configuration system of CakePHP is a breath as it impairs the requirement for undesirable difficult files such as XML or YAML config files. Faster builds are one of the main appearances along with the security features which include measures to prevent cyber-attacks.



    Zend Framework is prominently known for its go-to professional framework. It is generally used for powerful enterprise-level applications. It is constructed with a comprehensive set of features such as security, extensibility in mind & performance. Zend isn’t ideal for rapid application development as it was developed with a focus on company applications and has an enterprise consumed nature with the support of numerous components such as feeds, forms, services and more.

    If you want to learn more about Latest PHP trends 2018, so visit PHP Training in Chandigarh at Sector 34A.

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    E-Way Bill

    E-Way Bill

    E-Way Bill is an electronic-way bill for a change of goods which can be generated on the e-Way Bill Portal. Transport of goods of more than Rs 50,000 in value cannot be made by a cataloged person without an e-way bill.
    Through SMS this bill can also be generated or canceled.
    To the supplier, recipient, and the transporter (EBN) is allocated and is available with a unique e-way bills number.

    E-way Bill

    Latest Update on e-Way Bill

    1. From 16th Jan 2018 E way bill rules will be rolled out on a trial basis.
    2. The e-way bills for inter-state transport will be executed in India from 1st February 2018
    3. The states can prefer to follow the e-way bills system for intra-state transport anytime between 1st Feb to 1st June 2018
    4. E-Way BillE-way bill rules for intra-state transport will evenly apply to all states from 1st June 2018.

    When Should e-Way Bill be issued?

    When goods of value more than Rs. 50,000 – at that movement E-way bills will be generated.

  • In relation to a ‘supply’.
  • For reasons other than a ‘supply’ ( say a return).
  • Due to inward ‘supply’ from an unregistered person.
  • For this objective, a supply may be either of the following:

  • A supply made for a deliberation(payment) in the course of business.
  • A supply made for a deliberation(payment) which may not be in the course of business.
  • A supply without deliberation(without payment)In simpler terms, the term ‘supply’ usually means a:
  • 1. Sale – sale of goods and payment made.
    2. Transfer – branch transfers for instance.
    3. Barter/Exchange – where the payment is by goods rather than in money.

    Therefore, e-Way Bills should be made on the common portal for all these types of movements.

    Who should Generate an e-Way Bill?

  • Registered Person – When there is a movement of goods of over Rs 50,000 E-way bills should be generated in value to a Registered Person. The concerned person or the transporter may choose to generate and carry e-way bills even if the value of goods is lesser than Rs 50,000.
  • Unregistered Persons – the receiver will have to ensure all the compliances are met as if they were the supplier.However, where a supply is made by an unregistered person to a registered person, Unregistered persons are also required to generate e-Way Bills.
  • Transporter – If the supplier has not generated an e-Way Bills then Transporters carrying goods by road, air, rail, etc. also need to generate e-Way Bills.
  • States that have Notified e-Way Bill

    The following states have made an e-Way bills for compulsory inter-state transport of goods:

  • Karnataka
  • Uttarakhand
  • Rajasthan
  • Kerala

  • Till 31st January 2018 e-Way Bill league on trial Basis in 25 States and 7 Union territories.
    Starting from 1st February 2018, all the registered suppliers or the transporters/ recipients as the case may be belonging to these 25 States and 7 Union territories must mandatorily generate e-Way Bill for Inter-State movement of goods.

    From 1st February 2018, e-Way Bills for Intra-State movement of Goods with effect have agreed to implement in 13 States.

    These are:

  • Andhra Pradesh
  • Arunachal Pradesh
  • Bihar
  • Haryana
  • Jharkhand
  • Karnataka
  • Kerala
  • Puducherry(UT)
  • Sikkim
  • Tamil Nadu
  • Telangana
  • Uttar Pradesh
  • Uttarakhand.

  • Validity of e-Way Bill

    On the bases of distance traveled by the goods, An e-way bills is valid for periods as listed below, which is. Validity is calculated from the date and time of formation of e-way bill-

    Distance Validity of EWB
    Less Than 100 Km 1 Day
    For every additional 100 Kms or part thereof additional 1 Day

    Documents or Details required to generate e-Way Bill.

  • Invoice/ Bill of Supply/ Challan related to the consignment of goods.
  • Transporter ID or Vehicle number is needed for Transportation by road.
  • Transportation by rail, air, or ship – Transporter ID, Transport document number, and date on the document.
  • More updates :

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    Multithreading in Java

    Multithreading is a process of executing multiple threads concurrently.
    It is a combination of Multi + threading, where multi means multiple and thread means sub_process.

    So, before understanding thread we should first understand what is process, as thread is a sub process means a part of a process.



    Definition : Exceutable state of a program is known as process.
    That means, everything that system (Computer) execute is known as process e.g, playing music, working with software like Microsoft word document, playing game etc are the examples of process.

    Each process is a combination of one or more than one thread(s).

    e.g; Microsoft office word document : It consists of multiple threads like one thread take the keyboard information for displaying content and simultaneously another thread do check on the content spelling.

    So from above content we came to know that multiprocessing and multithreading both are part of multitasking.

    Difference between Multiprocessing and MultiThreading :

    Multiprocessing Multithreading
    Multiple process have their own memory location, as different software has different memory allocation in our. As thread is a subpart of process it shares common memory allocation as that of process.
    As process are on different memory location therefore context switching time(time taken by processor to move from one process to another to allocate resources) is more. Where threads has very small context switching time.

    Multithreading is mostly mostly used in games,animation.


    Definition : Thread is a light weighted sub-process.

    Threads in java :
    There are two ways to implement threads in java:

    • By extending Thread class
    • By implementing Runnable interface

    Thread class is a predefined class in java heaving multiple methods to start and execute threads.

    Whereas runnable is an Interface heaving run method only.

    As java doesn’t support multiple inheritance with classes, it always provide an alternative to perform multiple inheritance with interface (as in case of multithreading it provide Runnable interface).

    Example: with Thread class

    Class ThreadDemo extends Thread
    Public void run()
    System.out.println(“Thread Execution code”);
    Public static void main(String args[])
    ThreadDemo a = new ThreadDemo()

    Example: with Runnable interface

    Class ThreadDemo implements Runnable
    Public void run()
    System.out.println(“Thread Execution code”);
    Public static void main(String args[])
    ThreadDemo a = new ThreadDemo();
    Thread t1 = new Thread(a);

    Working of thread:
    Threads complete its process or execution in five steps, known as life cycle of thread.

    Java Thread state are as follows:

    1. New
    2. Runnable
    3. Running
    4. Non-Runnable
    5. Terminate

    android training in Chandigarh - multithreading

    1. New -> Thread is in new state when we create an instance of thread class.
      e.g ThreadDemo a=new ThreadDemo(); //in case of extending thread;

      Thread t1=new Thread(a); //in case of implementing interface.

    2. Runnable -> Thread is ready to run but waiting for resource allocation.
      i.e when we call start() method in program.
    3. Running -> When resources are allocated to thread..
      when start() method finds run() method // backend task
    4. Non-Runnable/ blocked -> when thread is alive, but due to some reasons not eligible to run.
    5. Terminate -> Either Thread execution is completed or forcefully terminated.

    When we want to create animated screens for android application, then we use multithreading concept. Android training in Chandigarh help you to create animated screen while creating android mobile applications.

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