Introduction
Amazon PPC Ad Campaign Strategy – It is a well-known fact that six out of 10 Amazon sellers struggle with the Amazon Sponsored Products Campaign. While creating and launching a campaign is easy, the real trick is to optimize it even more with each iteration to improve visibility, efficiency, and market performance. This is where most people end up making serious mistakes that increase their ACoS without offering considerable returns on their investments. Even with a good product and an excellent listing copy, you still need concrete Amazon PPC strategies to get the most out of your advertising campaigns.
Keeping this in mind, PPC Training in Chandigarh has prepared this comprehensive Amazon PPC Ad Strategy Guide for 2025 and recommends a robust 3-step process to make the most of their Amazon PPC campaigns. These tips will help you increase your brand’s exposure in the market while driving traffic and sales to your listings. So without further ado, let’s start!
Step 1: Activate Auto Campaign – High Bid
The objective of the “auto campaign – high bid” is to discover all the relevant keywords for your listing in the entire price range. The recommended values to enter for the suggested bid rate for the keywords is $ 5.00 with a daily budget of $ 20.00 and a duration of 3 days.
Typical bid rates are much lower than $ 5.00, but when you run this campaign for 3 days with $ 5.00 as the bid rate, you’ll get a pretty good sense of the bid range and keywords for which People click on your keywords.
It’s also a good opportunity to analyze keyword relevancy across different audience segments, based on clicks and conversions.
How to Analyse the Search Reports
In the beginning, our advice is to activate three campaigns. This is exactly how I do it.
Campaign 1: Automatic Campaign
You can say to Amazon: I create an automated campaign. Then, Amazon is there and looks at your listing. Amazon starts its campaign and all it has to say is “pay this much per click.”
Here, I recommend you go with €1 at the beginning. You pay only €1 per click. And to reduce the risk, you can set your daily budget limit to €20, for example. Amazon online marketing gives you this flexibility.
Campaign 2: Manual Keyword Campaign
Think about what keywords are important to you. What keywords do people search before buying your product?
Campaign 3: Keyword Planner (Google AdWords)
Use Google AdWords Keyword Planner to search for more keyword ideas. This helps uncover long-tail opportunities that are often missed in Amazon’s own suggestions.
As of 2025, you can also use AI-powered keyword generators integrated within platforms like Helium 10 or Jungle Scout to extract trending and high-converting keywords with better accuracy.
Wait a week because Amazon data is not directly available. You can then go to individual campaigns and see exactly what people clicked on, what keywords made impressions on the user, how many people clicked, and how many people even ordered.
Use Keyword Data to Improve Listings
All of this keyword data is used to find hidden Amazon keywords. You want to optimize your listing on these keywords you found. The more keywords you have, the better it is.
Why This Matters?
Through sales, Amazon spins: when your product sells well for a keyword, it ranks higher. Because Amazon wants to sell, and if people buy your product and your product is the best, then your product is also placed above.
And that is the ultimate goal — to climb higher in Amazon’s organic search rankings for your discovered keywords.
Step 2: Keep Optimizing Continuously
The sixth step is very important. Always optimize again. What has changed? Are there more keywords, more lists? With optimization, I don’t mean you should stop the campaign — you only need to adjust your ad spend and ensure that you’re not overpaying.
Check performance metrics. If your ACoS is too high and conversions are low, then lower the bid or pause poor-performing keywords.
New Tip for 2025:
Use Amazon’s new Budget Rule automation tool to automatically increase bids for top-performing campaigns during peak hours or sales periods like Prime Day and Q4.
Understanding Amazon PPC vs SEO
Amazon’s pay-per-click (PPC) marketing advertising is by far the most successful advertising model on the Internet. The inventor of this advertising model was the US company GoTo.com, which later changed its name to Overture and has been operating as Yahoo Search Marketing since the end of February 2006.
But Google’s success led to this advertising model: when Google started advertising in 2000, Google named this ad “AdWords” which became the breakthrough for the commercial success of search engines. Today, more than 90 percent of Google’s revenue comes from these ads.
PPC vs SEO: A Key Difference
Even though PPC and SEO are often mentioned together, they are fundamentally different. PPC ads are marked and paid per click. SEO involves long-term planning, sometimes involving complete web restructuring.
In digital marketing, understanding the different types of SEO — such as On-page SEO, Off-page SEO, and Technical SEO — is essential for long-term brand success.
Moreover, leveraging different types of directory links for SEO can help build authority and improve ranking over time.
Search engine optimization can be compared to public relations, where results are unpredictable but long-lasting. PPC, however, is more like newspaper advertising — quick, measurable, and easily adjustable.
Amazon PPC Functioning: How Does It Work?
PPC advertising works on an auction model: whoever is willing to pay more per visitor ranks higher in ad listings and earns more traffic. Minimum prices usually start at €0.10 per click, but popular keywords can go over €10 per click.
The advertiser has influence — the product appears only if the keyword is relevant to the product name and if the product is in the Amazon Buy Box.
If multiple products qualify, Amazon runs an auction for ad placement. This system is transparent, data-driven, and competitive.
Conclusion and Next Steps
Amazon PPC is a powerful tool for boosting your sales and ranking on the platform. However, it must be used strategically — not just launched and forgotten. By following the auto-manual-keyword research strategy and continuously analyzing and optimizing based on Amazon’s keyword data, sellers can ensure steady growth in impressions, clicks, and conversions.
Bonus Tip (2025 Update):
Try Amazon’s new “Search Query Performance Dashboard” in Brand Analytics to uncover keyword-level purchase and click-through data to inform smarter bidding strategies.
For More Details, join CBitss which Provides Best PPC training in Chandigarh as well as SEO Course in Chandigarh.
Their course also covers topics such as the types of SEO in digital marketing and types of directory links for SEO, making it ideal for professionals who want to master both paid and organic strategies.
